alphaluxisum

Privacy Policy

Last updated: 15th January 2026

Introduction

alphaluxisum d.o.o. ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website alphaluxisum.world or use our analytics dashboard services.

Data Controller Information

The data controller responsible for your personal data is:

Data We Collect

The data we collect includes personal information you provide directly to us and information automatically collected through your use of our website and services. We collect the following types of personal data:

Information You Provide

  • Contact information (name, email address, phone number)
  • Company details and professional information
  • Messages and enquiries submitted through our contact forms
  • Service preferences and requirements
  • Communication records and correspondence

Information Automatically Collected

  • Website usage data and analytics information
  • IP addresses and browser information
  • Device information and technical specifications
  • Cookie data and tracking information
  • Page views, session duration, and navigation patterns

How We Use Your Information

We use your personal data for legitimate business purposes and with your consent where required. The specific ways we use of your data include:

  • Responding to your enquiries and providing customer support
  • Delivering our analytics dashboard services and solutions
  • Communicating about our services and business updates
  • Improving our website functionality and user experience
  • Analysing website usage patterns and performance metrics
  • Complying with legal obligations and regulatory requirements
  • Protecting our business interests and preventing fraud
  • Marketing our services to prospective clients (with consent)

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

  • Consent: For marketing communications and optional cookies
  • Contract: To provide our analytics services and fulfil agreements
  • Legitimate Interest: For business operations, security, and improvement
  • Legal Obligation: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your data in the following circumstances:

  • With trusted service providers who assist in our business operations
  • When required by law or legal proceedings
  • To protect our rights, property, or safety
  • In connection with business transfers or reorganisation
  • With your explicit consent for specific purposes

International Data Transfers

As we operate within the European Union, your data is primarily processed within the EU/EEA. Any transfers outside this region are conducted with appropriate safeguards in accordance with GDPR requirements.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Specific retention periods depend on the type of data and legal requirements:

  • Contact enquiries: 3 years from last contact
  • Client data: Duration of service relationship plus 7 years
  • Website analytics: 26 months maximum
  • Marketing data: Until consent is withdrawn
  • Legal compliance data: As required by applicable law

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a portable format
  • Right to Object: Object to processing for marketing purposes
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at privacy@alphaluxisum.world.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication systems
  • Staff training on data protection principles
  • Incident response and breach notification procedures

Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Supervisory Authority

You have the right to lodge a complaint with the Croatian Personal Data Protection Agency (AZOP) or your local data protection authority if you believe your data protection rights have been violated.